Where beauty brands invest in their teams to shape what the industry does next.
This is beauty’s next evolution.
And it starts with its people.
The Beauty Marketing Institute was created with one purpose: to raise the standard of beauty by raising the people who shape it.
For years, the industry has moved faster than the teams working inside it — algorithms shifting overnight, consumer expectations evolving by the hour, and marketing functions shrinking while pressures multiply.
In most brands, marketers are learning in isolation -
Teams are lean
Senior stakeholders are stretched thin
Hybrid and remote working mean fewer moments of real-time learning
Fewer chances to absorb expertise
Fewer opportunities to sharpen instinct
The result is an industry full of brilliant people who simply don’t have the room, rhythm or resources to grow.
We’re here to change that.
Introducing the Masterminds
— An Industry First.
A curated circle of adjacent beauty minds, brought together to problem-solve, innovate and challenge the standards the industry has outgrown.
This is where marketers think bigger, learn faster and build the kind of clarity and capability that transforms brands from the inside out.
Each cohort is intentionally assembled to:
Break down the unique marketing barriers facing beauty brands and engineer smarter solutions in real time
Leverage cross-brand beauty intelligence to accelerate thinking and shorten the path to clarity
Expand strategic judgement through diverse category perspectives across skincare, haircare, fragrance and cosmetics
Surface the blind spots that hold beauty teams back, challenge assumptions and elevate the standard of decision-making
Hack the beauty industry: uncover stronger models, sharper practices and next-era approaches that redefine how brands grow
The conversations that don’t happen in the office finally have a home.
